In August, AI Mode began booking restaurant reservations, with local service appointments named as next. In November a retail entry point arrived: add near me to a search for toys or electronics, answer a short list of questions about what you want, and the summary comes back by text, email or both. At I/O this May, Google said the calling would cover select categories like home repair, beauty or pet care, and that those capabilities would roll out to everyone in the U.S. over the summer.

The business at the other end has its own page in the documentation: About automated calls and texts from Google to your business, in the Business Profile help center.

When Google calls

Google will only call you for five reasons. Three come from a customer: someone wants to book an appointment, someone wants to check the restaurant wait time, someone wants to confirm the price and availability of your products or services. The other two are Google’s own — it needs to check your business hours, or it needs to check the status of in-demand inventory.

So the bookings go through whichever channel is already there. After a customer supplies details like preferred time, service type and party size, Google calls the business to book, though where the business already works with an online booking provider, Google may book through the partner instead of dialing. Price and availability run the same way, and if you give Google the answer on the phone, the customer receives an email or SMS with your product details or service quote.

There is one case where the call simply does not happen. If you have already shared your in-store product details through Google Merchant Center, the page says, Google will use that information and will not call your business to ask about inventory. So the dialing is a fallback, and what it covers is whatever no feed has answered already.

Google has also called businesses for a different reason, to map out their phone trees. To stop those you call +1-650-206-5555, leave a voicemail with your business name and phone number, and say you want out of future calls to map the phone tree for your business.

Google says the calls are monitored and recorded for quality assurance. Businesses and customers can use the feature at no charge.

Availability and frequency

Appointment bookings, restaurant wait times and product and service confirmations are available only in select regions and languages, and may not be available for all users. Google says it limits the number of calls for the same information and avoids calling during late night or early morning hours. In the United States the feature is available in all states except Indiana, Louisiana, Minnesota, Montana, and Nebraska.

Turning it off

One way is on the call itself. When Google phones you can say you don’t want any more calls, and the page supplies the wording: “Please remove my business from your list.” or “Please stop calling my business.”

The other is in the profile. Go to your Business Profile, then More Business Profile settings, then Advanced settings; under “Google automated calls and text messages” there are three switches:

• Bookings and inquiries from customers
• Keep your profile up to date
• Post to your profile on your behalf

Getting there needs a verified business. If you haven’t verified, you must do so in order to opt out, so the switch you want is behind a step you may not have taken yet. The switches cover the automated calls only — you may still occasionally get manual calls from Google to confirm your business information.

After the call

Google might post an update to your Business Profile on your behalf, based on the information you provide through automated phone calls, texts or WhatsApp messages. That is limited to verified profiles and is the third switch above. When it happens you get an email notification, and you can review or remove the post. Any updates made to your Business Profile on Google Search and Maps as a result of these calls are reviewed and marked as “Pending,” and the review might take up to 5 business days.

Assembled from Google’s four announcement posts and the Business Profile help page, read on 20 August 2026. That help page carries no published or modified date, so the state list and the switch labels are only as current as the day I read them, and everything above describes what the documentation says rather than what one of these calls actually sounds like. If you run a business that has taken one, what did it sound like from your end? Tell me if I’ve got something wrong and I’ll update the post.

這件事在2025 年 7 月時 Google 在部落格宣布，說居家修繕、美容、寵物照護等等這幾類的店家可以請它代打；同年底新出了一份使用說明，而在今年 5 月的 I/O，Google表明說服務類的通話會在夏天開放給全美所有人。

流程的樣貌

官方說明，開頭是在搜尋或 AI 模式裡查東西，像是玩具、美妝保養、3C 這類商品時，後面要加上 near me 或 nearby，要讓 AI 知道你要的是實體店而不是網購。裡面會確認附近有沒有貨的選項，它會問幾個問題，內容都是跟你查的商品有關，幫忙把需求收窄，就像是仔細地確認需求的感覺。接著選你要怎麼收結果：簡訊、email，或都要。

選完後 Google 會決定要打給哪幾家，這個時候你不會全程聽著，中間也沒有插話的地方。等通話結束，摘要才會一併送進來，還包含價格、現貨、折扣等等的資訊。

不過並不是每次都會打電話。在店家方的那份說明裡：如果商家已經透過 Merchant Center 提供了店內商品資料，Google 就用那份資料，不會再打去問庫存。所以打電話其實更像是備案，也許這個服務也是怕打電話的人，能不打最好。

不同請求的差別

Google 列出來幾種會撥號的情形：要預約、想知道餐廳現在要等多久、要確認商品或服務的價格與供應狀況，另外還有它自己要確認營業時間或熱門品項庫存的時候。

服務類型、或是詢問類型的狀況，我們會獲得查詢的結果，可能是等多久，或是價格差別等等，拿到這些資訊後，後續要如何進行、要去哪或是要買甚麼，這些事情都是自己可以再研究決定的。預約不一樣：先給偏好時間、服務類型、人數，然後 Google 打電話去把預約訂下來。

餐廳訂位在 AI 模式裡是另一套流程。2025 年 8 月的說明寫的是走 Project Mariner 的網頁瀏覽能力，加上跟 OpenTable、Resy、Tock、Ticketmaster 等訂位售票平台的串接。它整理出一張有空位的清單，附上連結，我們就只用等最後動動食指而已。

所以可以看得出這幾種請求裡，只有預約是 Google 要直接把事情定下來。coding agent 那邊也就更需要分類、處理這件事情。

店家流程的影響

剛剛是說使用者，大多情況使用者這邊按一下就結束了，另一邊的店家要注意的則不一樣。像是通話，通話全程監控錄音，因為確保品質、同時Google 說會限制同一件事重複撥打的次數，也會避開深夜和清晨。

店家想停也停得掉，方式有幾種：接到電話的時候直接講說「請不要再打給我的商家」；或者進商家檔案的進階設定關閉選項，如果是為了摸清電話語音選單而打來的那種，退出方式是打 +1-650-206-5555 留言。

目前服務只在部分地區和語言提供，美國境內則是除了印第安納、路易斯安那、明尼蘇達、蒙大拿、內布拉斯加這五州之外的所有州。

台灣現在有的

台灣這邊有的是 AI 模式本身，2025 年 10 月上線繁體中文版Gemini 模型的客製版本。它會用查詢展開（query fan-out）把問題拆成好幾個子主題再分頭去查，所以我們可以問多一點、複雜一點。Google 說早期測試者的查詢長度差不多是傳統搜尋的三倍。而代打電話的功能則目前還沒有，以後就不知道了，畢竟服務本身也需要考量許多的在地問題，無論是民情、法規、文化等等。

我也沒有用過這個服務和功能，不過我還是看好這些發展，畢竟都是來自於實際上的需求，要解決實際層面的問題；不知道大家怎麼看待的呢??

資料來源

• New AI features in Google Search: Call a business or do research（2025-07-16）
• AI Mode in Google Search adds personalization, agentic features（2025-08-21）
• How to ask Google to call local businesses for you using agentic calling（2025-11-25）
• About automated calls and texts from Google to your business（Google 商家檔案說明）
• Google 搜尋正式推出繁體中文版「AI 模式」（2025-10-08）
• Google Search’s I/O 2026 updates: AI agents and more（2026-05-19）